Hire an account manager and ensure that your growth is solid and steady. To a customer success manager, an account manager is what an account executive is to a sales development representative. While account executives cultivate the seed of the interest planted by SDRs, account managers harvest the fruit of the client satisfaction that CSMs have watered.

Those professionals are in the middle of customer satisfaction and sales teams. They are the deal closers for your acquired loyal clients, taking insights into their needs and finding new ways to generate revenue and grow existing accounts.

What is an account manager?

Hire an account manager if you want to have the best of your already well-built base of clients growing naturally from that secure platform. An account manager is a vital link between your company and its clients, ensuring smooth communication, customer satisfaction, and revenue growth. They manage relationships with existing customers, helping them maximize the value of your products or services while identifying new opportunities to expand the business relationship.

Unlike sales representatives, who focus on acquiring new clients, account managers work to nurture long-term partnerships. They serve as the primary point of contact for customers, addressing concerns, overseeing service delivery, and aligning company offerings with client needs. Whether working in-house or remotely, such as hiring an account manager from LATAM, businesses can benefit from highly skilled professionals who understand local and global market dynamics.

Why you should hire an account manager?

Having a skilled account manager can make a significant difference in client retention and overall revenue. Businesses that lack dedicated account management tend to struggle with client churn, miscommunication, and missed growth opportunities.

A competent account manager can:

• Act as an intermediary between your company and clients, reducing the need for senior leadership to handle routine interactions.
• Build and maintain strong customer relationships, ensuring long-term loyalty.
• Address client concerns promptly and efficiently, enhancing satisfaction and trust.
• Identify upselling and cross-selling opportunities to increase revenue.
• Streamline communication and processes, ensuring that projects run smoothly and getting the team to meet the deadlines.

Hiring an account manager remotely from LATAM can be a cost-effective strategy for companies looking to scale efficiently, providing access to a talent pool of experienced professionals with competitive salary expectations.

The hierarchy of account management

Account management roles vary in seniority, with each level playing a unique part in maintaining and growing client relationships.

1. Account manager

Entry-level to mid-level professionals responsible for handling multiple client accounts, addressing customer inquiries, tracking performance metrics, and identifying opportunities for additional sales.

2. Account director

Oversees multiple account managers, ensuring that the company can meet clients’ needs, that the business objectives are aligned, and that there is a practical pursuit of growth opportunities.

3. Director of account services

Leads the account management division, developing client retention and expansion strategies while ensuring the team meets revenue and customer satisfaction goals.

A well-structured account management hierarchy helps businesses effectively manage growing client portfolios while maintaining high service standards.

Key responsibilities

An account manager’s role is multifaceted, requiring a mix of relationship-building skills, problem-solving abilities, and business acumen. Their responsibilities typically include:

• Client relationship management: Serve as customers’ primary point of contact, plan strategies to meet their needs, and address their concerns promptly.
• Strategic planning: Develop customized strategies for each client to optimize their use of products or services and maximize business value.
• Sales and upselling: Identify opportunities to offer additional services or upgraded solutions, contributing to business growth.
• Project coordination: Work closely with internal teams to ensure that product deliveries, services, or campaigns align with client expectations and deadlines.
• Performance monitoring: Track key metrics such as customer satisfaction, engagement levels, and revenue contributions, adjusting strategies as needed.

For businesses exploring remote hiring, choosing to hire an account manager from LATAM can be a strategic decision. LATAM professionals often bring strong sales expertise, bilingual capabilities, and a deep understanding of international business dynamics.

The impact of a great account manager

Client satisfaction and retention

A strong account manager ensures that customers remain engaged and satisfied, reducing churn rates and increasing contract renewals. They proactively address concerns, foster trust, and enhance the overall customer experience.

Revenue growth and business expansion

Account managers play a direct role in identifying growth opportunities within existing accounts. Whether through upselling, cross-selling, or introducing new services, they help drive increased revenue.

Operational efficiency

Account managers prevent misunderstandings, reduce bottlenecks, and keep projects on track by streamlining communication between clients and internal tea

Is this your time to hire?

Recognizing the right time to hire an account manager is crucial for sustaining business growth, however early hiring can prevent potential looses due to inadecuate learning curves. Some signs that indicate your company needs an account manager include:

• Overwhelmed sales or executive teams: If your leadership team is spending excessive time managing client relationships instead of focusing on business development, an account manager can take on this workload.
• Customer churn: If clients frequently leave due to unmet expectations, slow response times, or lack of engagement, an account manager can bridge these gaps.
• Missed growth opportunities: If existing customers are not expanding their business with you, an account manager can identify and pursue these opportunities.
• Service delivery challenges: If project execution is suffering due to miscommunication or lack of coordination, an account manager can help streamline operations and improve client satisfaction.

Account manager vs. Account executive

While account managers and account executives share some responsibilities, their roles focus on different aspects of client relationships.

A seamless transition between an account executive and an account manager ensures consistency in client interactions and enhances revenue potential.

Account manager vs. customer success manager

While both roles contribute to customer retention, they have different primary objectives.

 Companies that hire an account manager remotely from LATAM can leverage a diverse talent pool with expertise in both sales and customer success, ensuring a balanced approach to client management.

How can you hire an account manager?

A complete hiring process, starting when you define the role and set the goals, going all the way through the online posting, CV reviewing, screening, vetting, and final interviews, is a process that, on average, takes 34 days. The scary news is that the best candidates tend to be available at the market for an average of 10 days. So, the best way to save money and time and focus on your core business activities is outsourcing your recruitment processes; with Top Latin Talent, you get:

1. Access to vetted talent: We rigorously vet our candidates, ensuring you only see applicants who meet your criteria and standards.
2. 4-8 business days hiring process: Agencies manage everything from sourcing to initial interviews, allowing your in-house team time to focus on core business activities.
3. Reduced risk of misalignment: We are recruitment specialists with experience in the LATAM market, skilled at matching candidates with client requirements, minimizing the risk of hiring misalignments.
4. Experience, knowledge, and money-saving: By hiring an account executive from Latin America, you can employ at significantly lower salary ranges, as seen in this post. However, our competitive fees and risk-free guarantee will help you make this decision.

Measuring their performance

After you hire an account manager, you’ll need to assess performance, keeping in sight the learning curve for the role; so to determine the effectiveness of your account manager, use track key performance indicators (KPIs) such as:

• Customer retention rate: Measures how many clients renew contracts.
• Upsell revenue rate: Tracks additional revenue generated from existing customers.
• Customer satisfaction score (CSAT): Evaluates client happiness and engagement.
• Organic growth rate: Assesses revenue expansion within current accounts.

A successful account manager consistently improves these metrics, reinforcing customer relationships and driving business growth.

Final thoughts

Hiring an account manager is crucial for businesses seeking to enhance client relationships, improve retention rates, and unlock new revenue opportunities. Companies that hire an account manager from LATAM can benefit from highly skilled professionals with industry expertise and cost-effective hiring options.

By recognizing when to bring in an account manager, defining the role clearly, and measuring performance effectively, businesses can build strong, long-term customer relationships and achieve sustainable growth

Are you looking to hire Latin American talent? Schedule a commitment-free meeting today with us to discuss your hiring needs.