Marketing recruitment: a key to accelerating business growth
The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging products or services that have value for customers, clients, partners, and society.” Marketing is all about understanding what people need and want and then connecting products or services with those needs. You may already be performing some marketing tasks in your business without even realizing it. However, having someone skilled in marketing principles is crucial to be effective. They’ll be able to help you consistently improve your marketing efforts over time, which is vital if you want to achieve your goals. Effective Marketing recruitment is critical to finding the right person for the job.
Marketing professionals have a good understanding of the fundamental marketing principles that are essential in developing an effective marketing strategy. These principles are based on models such as the 4Ps model created by Jerome McCarthy in the 1960s, or the 7Ps model created by Bernard Booms and Mary Bitner, which builds on the 4Ps model.
The 4Ps of marketing
1. Product: This means offering something that meets the real needs or desires of the customers, providing them with tangible value.
2. Price: The success of your business depends on how customers perceive the value of your offerings. It’s important to estimate pricing relative to market expectations.
3. Place: This involves ensuring that your product is available in the right place, at the right time, and in sufficient quantities.
4. Promotion: Refers to how a business communicates its offerings to its target audience, highlighting why its product or service is superior to alternatives.
The classic 4Ps marketing model was expanded in 1981 by Bernard Booms and Mary Bitner to a 7Ps model, including three additional factors.
The other 3Ps of marketing
5. People: It’s essential to understand that every interaction with customers, whether positive or negative, can impact their overall satisfaction and perception of your brand.
6. Process: It’s important to understand that a sale involves the entire customer journey, from discovery to support, not just the product or service being sold.
7. Physical evidence: Allows customers to see and experience a product, reducing uncertainty in their buying decision.
To keep up with the constantly changing consumer behavior, it’s crucial to have a deep understanding of marketing. Hiring a skilled professional in this field can help you gain insight into your customers and improve your lead generation. If you’re interested in hiring marketing experts in Latin America, Top Latin Talent provides access to the best candidates with a risk-free hiring policy.
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