Hire a content strategist: plant engagement, cultivate loyalty

Hire a content strategist and ensure engagement and conversion as you get better known by your customers. We have talked before about how a digital marketing specialist can help you to spread your brand through the digital world, and we have also stated that a brand manager ensures that you get known by the right reasons. Well, a little secret that we have kept until now is that the content you release to the web works also like a product.

To get known, and grow your business, it’s important to not only be linked to a good message, but also providing some value and getting some engagement since the very first moment that a client or customer finds you. Of course, you can have account managers or customer success managers to keep your clients loyal; but the content strategist is the person that ensures that a seed of loyalty in the form of engagement is planted every time a person surfing the internet finds you, and starts growing interest in you.

A content strategist ensures a business creates, distributes, and manages content that aligns with its goals while effectively reaching its target audience. Whether planning website content, structuring marketing campaigns, or optimizing for SEO, hiring a content strategist is a crucial step toward digital success.

Many companies are now choosing to hire a content strategist remotely from Latam (Latin America) to access highly skilled professionals at competitive rates. This region is known for its growing expertise in digital marketing and content strategy, making it an attractive option for businesses looking to scale efficiently.

What does a content strategist do?

A content strategist plays a critical role in shaping how a business communicates with its audience. Their responsibilities extend beyond content creation—they develop a strategy that ensures consistency, relevance, and effectiveness across multiple channels. Key responsibilities include:

• Developing a comprehensive content plan: outlining what content needs to be created, when it should be published, and where it will be distributed.
• Content research & SEO optimization: identifying high-performing topics, keywords, and trends to improve search engine rankings and user engagement.
• Audience & competitor analysis: understanding target demographics and analyzing competitors to refine messaging and positioning.
• Content structuring & organization: ensuring all content is well-structured, easy to navigate, and aligned with user experience best practices.
• Performance analysis & strategy refinement: monitoring analytics and adjusting content strategies based on performance metrics.
• Content workflow & team collaboration: coordinating with marketing teams, designers, and writers to maintain consistency and optimize content output.
• Managing multi-format content: overseeing blog posts, social media, videos, email campaigns, and other forms of digital communication.
• Auditing & updating existing content: regularly reviewing and improving older content to maintain accuracy and relevance.

When should you hire one?

Identifying the right time to hire a content strategist is crucial for business growth. Here are key indicators that signal the need for one:

The role of a front-end vs. Back-end content strategist

A well-rounded content strategy involves both front-end and back-end content strategy, a distinction introduced by renowned content strategist Ann Rockley.

• Front-end content strategist: focuses on how content engages users. Their role includes defining brand messaging, audience targeting, and content marketing strategies. They ensure that the content aligns with business goals and speaks effectively to customers.
• Back-end content strategist: specializes in structuring and organizing content for scalability and efficiency. They ensure content is properly tagged, stored, and formatted for automation and multi-platform distribution.

For businesses aiming to hire a content strategist, understanding these roles can help in selecting the right candidate based on specific needs.

How a content strategist differs from other marketing roles

Content strategy is often confused with other digital marketing roles. Here’s how it stands apart:

Do’s and don’ts when hiring 

To ensure a successful hire, consider these key points:

 do’s:

• Define clear content objectives before hiring.
• Seek candidates with experience in SEO and data-driven content marketing.
• Evaluate their ability to develop structured, scalable content plans.
• Prioritize strategists who collaborate well with cross-functional teams.
• Consider hiring remote content strategists from Latam to benefit from top-tier talent at cost-effective rates.

 don’ts:

• Assume all content professionals have the same skill set.
• Overlook portfolio evaluations and past project success.
• Ignore the importance of content structuring and SEO optimization.
• Hire without assessing their ability to measure content performance through analytics.

Where to find the right content strategist

1. Marketing agencies

   Hiring through specialized content agencies ensures expertise in strategy and execution but can be expensive sometimes.

   2. In-house teams

   Larger organizations often employ full-time content strategists to manage comprehensive content operations.

   3. Freelance and consulting services

   Startups and small businesses benefit from hiring freelance strategists for flexible and budget-friendly solutions, however this can have an impact on the brand coherence depending on the commitment of the freelancer or the chances to get the same one each time you need them.

   4. Remote hiring in Latam

   Many businesses now look beyond traditional hiring models, leveraging global talent to hire a customer success manager. Countries like those in Latin America (LATAM) offer a growing pool of skilled CSM professionals. Hiring remotely from LATAM provides advantages such as:

   • Cost-effective talent: High-quality professionals at competitive rates.
   • Multilingual expertise: Many CSMs from LATAM are fluent in both English and Spanish, broadening customer outreach.
   • Time zone compatibility: LATAM professionals align well with North American time zones for real-time collaboration.
   • Cultural affinity: Strong understanding of both Western and Latin American business practices.

    

   So, if you feel that this blog is the signal you were waiting for, this is definitely your call, at Top Latin Talent we can help you to get the best Customer Succes Manager as easy as:
   Step 1: schedule a call or fill in the survey.

   Step 2: wait 4 to 8 business days and receive a pool of around 5 great candidates for you to choose from.

How hiring a content strategist impacts business success

A well-executed brand strategy leads to increased sales and financial success. Here’s how hiring a brand manager can impact revenue:

• Higher customer retention: a strong brand builds trust, leading to repeat customers and long-term loyalty.
• Premium pricing capability: well-established brands can command higher prices due to perceived value.
• Increased market share: effective branding attracts new customers, expanding the company’s reach.
• Stronger investor confidence: a reputable and consistent brand makes businesses more appealing to investors and stakeholders.

Final thoughts

A content strategist is more than a content creator—they are a strategic force behind a company’s digital presence. Their expertise in content planning, SEO, and audience engagement ensures businesses remain competitive in an ever-evolving online landscape.

If you’re looking to hire a content strategist, now is the time to invest in expert guidance. Exploring remote content strategists from Latam can provide businesses with high-quality, budget-friendly solutions. Taking a strategic approach to content today will lead to a stronger, more visible, and more profitable brand in the future

Are you looking to hire Latin American talent? Schedule a commitment-free meeting today with us to discuss your hiring needs.