SEO specialist: why you need to be found, to get known?
Okay, you need a SEO specialist because even if your name is being spread all over the web, even if your content is the most engaging, and even if you have the most clear and compelling brand story and brand values that you can get, something as important as positive first impressions and interactions and deep knowledge of customers’ needs and desires is being accessible. Many people are trying to find you right now, and you probably don’t even know it. But you do need someone that can help you to be easily found. This is the Google era, everything that someone wants goes through an internet search, and you need and want to be on the first page whenever someone types the words that would allow them to find you.
And that… that is an SEO specialist. Someone that guarantees that your potential customers can find you, can get to know you, your story, your values, your presence. ¿Did you know that on average, the cost of customer acquisition can be reduced by 87.41% with the help of search engine marketing?
Who is an SEO specialist?
An SEO (Search Engine Optimization) specialist is a professional dedicated to improving a website’s visibility on search engines like google and bing. Their expertise allows businesses to attract more organic traffic, improve search rankings, and optimize website performance.
SEO specialists analyze search engine algorithms, user behavior, and competitor strategies to develop customized approaches that enhance a brand’s online presence. By leveraging various SEO techniques, such as keyword research, content optimization, and link-building, they help businesses maximize their digital impact and improve conversion rates.
Whether working in-house, for an agency, or as a freelancer, SEO specialists play a crucial role in ensuring a company remains competitive in today’s digital-first marketplace.
What does an SEO specialist do?
The role of an SEO specialist involves multiple responsibilities, each contributing to the overall goal of increasing a website’s search engine ranking and user engagement. Indeed, a study by BrightEdge found that 53.3% of all online traffic is driven by organic searches, meaning that SEO is an absolute must for any company hoping to get more website traffic from search engines. So, in any case, SEO is something your business can’t afford to ignore. Below are the primary functions they perform:
- Website analysis and optimization
- Conducting in-depth website audits to identify issues affecting performance
- Improving site speed, mobile responsiveness, and user experience (ux)
- Ensuring compliance with google’s core web vitals and other ranking factors
- Keyword research and strategy development
- Identifying high-value, low-competition keywords that align with business goals
- Creating keyword strategies to improve content ranking and discoverability
- Analyzing user search intent to optimize content relevance
- On-page and technical SEO
- Optimizing meta descriptions, title tags, and header structures
- Implementing internal linking strategies to improve site navigation
- Fixing broken links, duplicate content, and indexing errors
- Enhancing schema markup to improve search visibility
- Off-page SEO and link building
- Building high-quality backlinks to establish website authority
- Collaborating with industry-related blogs and influencers to gain credibility
- Managing online brand reputation through strategic pr and guest posting
- Performance monitoring and reporting
- Using tools like google analytics, semrush, and ahrefs to track performance
- Analyzing traffic sources, conversion rates, and bounce rates
- Generating reports to measure the effectiveness of SEO strategies
- Collaboration with marketing and development teams
- Coordinating with content teams to create SEO-friendly articles and landing pages
- Working with developers to ensure search-friendly site architecture
- Aligning SEO efforts with ppc, social media, and email marketing campaigns
Key skills for an SEO specialist
An effective SEO specialist must possess a diverse skill set that blends technical expertise, marketing knowledge, and analytical thinking. Here are the essential skills that make a great SEO professional:
Skill | Why it’s important |
Technical SEO | Understanding of indexing, site structure, and algorithm updates is crucial for website optimization. |
Keyword research | Identifying and targeting the right keywords ensures higher rankings and relevant traffic. |
Content optimization | Writing compelling, SEO-friendly content improves user engagement and search rankings. |
Analytics & reporting | Ability to interpret data from google analytics and other tools to refine strategies. |
Link building | Developing strong backlinks enhances a website’s credibility and authority. |
Adaptability | Keeping up with algorithm changes and industry trends is essential for maintaining rankings. |
Communication | Collaborating with developers, content teams, and marketing specialists ensures a unified approach. |
Local & international SEO | Optimizing for both local and global audiences, especially when targeting LATAM markets remotely. |
For businesses looking to hire an SEO specialist remotely from LATAM, it is essential to ensure they have strong english skills, a deep understanding of international SEO, and experience working with global teams. LATAM professionals are known for their cost-effective services while delivering high-quality SEO expertise.
How to hire an SEO specialist
Hiring the right SEO specialist is essential to ensuring long-term success in search rankings and digital visibility. Follow these steps to find the ideal candidate:
- Identify your business needs
Before hiring, determine your goals. Are you looking to:
- Improve organic search rankings?
- Increase website traffic and conversions?
- Strengthen local SEO for specific markets?
- Expand internationally and target new regions?
Defining clear objectives will help you select an SEO specialist with the right expertise.
- Evaluate their experience and credentials
Look for candidates who:
- Have proven experience in SEO with measurable success stories
- Are proficient in tools like google search console, moz, and ahrefs
- Understand both on-page and off-page SEO strategies
- Have worked on projects similar to your industry or market
- Assess their knowledge and approach
Ask candidates about:
- Their process for conducting keyword research
- How they handle website audits and technical SEO fixes
- Their strategy for link-building and improving domain authority
- How they stay updated with algorithm changes and industry trends
- Consider hiring remotely from LATAM
Businesses can hire an SEO specialist from latin america to take advantage of high-quality skills at a competitive cost. Many LATAM professionals are experienced in working with international clients and can help optimize websites for both local and global markets.
- Define performance metrics
Once hired, set clear key performance indicators (kpis), such as:
- Increase in organic traffic
- Higher keyword rankings
- Improvement in click-through rates (ctr)
- Growth in lead conversions
Tracking these metrics ensures accountability and continuous improvement.
Concern-free alternatives to hire a SEO Specialist in just 2 steps
Here’s how top latintalent is going to support your hiring journey:
- Expert recruitment specialists: our team works at sourcing top-tier SEO specialists from LATAM who align perfectly with your business needs.
- Comprehensive talent pool: We leverage extensive databases, targeted outreach, and partnerships with leading talent networks to find Latin American candidates with proven expertise.
- Efficient hiring process: We streamline the hiring journey, enabling you to fill critical positions within just 4-8 business days.
- Quality assurance: Our risk-free hiring guarantee ensures you get the best match for your requirements, saving time and resources.
- Cost–effective solution: Latin American professionals work for salaries 40-60% cheaper than their American counterparts, keeping the quality on the top.
Step 1: schedule a call or fill in the survey.
Step 2: wait 4 to 8 business days and receive a pool of around 5 great candidates for you to choose from.
SEO trends and the future of search optimization
SEO is constantly evolving, and businesses must stay ahead of trends to remain competitive. Some key developments shaping the future of SEO include:
Trend | Impact on SEO |
Ai and machine learning | Google’s algorithms increasingly rely on ai to determine rankings, making content relevance more important than ever. |
Voice search optimization | With the rise of smart assistants, optimizing for natural language queries is essential. |
Mobile-first indexing | Google prioritizes mobile-friendly websites, making mobile optimization a necessity. |
E-a-t (expertise, authoritativeness, trustworthiness) | Google emphasizes high-quality content from reputable sources, requiring businesses to improve their credibility. |
Zero-click searches | Featured snippets and direct answers reduce traditional organic traffic, making structured data critical. |
Understanding these trends allows an SEO specialist to implement strategies that keep businesses ahead of the competition.
Conclusion: investing in SEO for long and short term success
Hiring an SEO specialist is a strategic decision that can significantly impact a company’s digital presence, brand authority, and revenue growth. Whether optimizing a website’s structure, developing high-quality content, or implementing link-building strategies, an SEO expert ensures that businesses maximize their online potential.
For companies looking to hire an SEO specialist remotely from LATAM, the region offers skilled professionals who can deliver world-class SEO strategies at a cost-effective rate. By making the right hiring decision, businesses can achieve sustained success in the ever-evolving digital landscape.
Are you looking to hire Latin American talent? Schedule a commitment-free meeting today with us to discuss your hiring needs.